Political/Business Marketing

Political & Business Marketing Course

Marketing Tactics: Where Business and Politics meet

Course Description:

As a business marketer, you may think that political marketing techniques and strategies don’t apply to you, but while the entity being marketed is different, there are many parallels between political marketing and the marketing of goods and services. This course explores the intersection of politics and business through a marketing lens.

Questions to be considered:

What does a politically charged climate mean for marketers?

Does political activism help a brand with conventional brand metrics?

What is the role of social media in conveying messages and selling products?

Sample Topics:
  • Know Your Audience: Segment marketing  
  • Corporate Social Responsibility
  • Know Your Risks: Cost benefit analysis
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